Helping you expand into new markets and develop your global sales
Global Branding
Extending brands across languages is about more than simply presenting translated text in an existing layout. It's about making sure the overall brand experience itself is maintained and the message is clearly conveyed in the target languages and cultures.
The complete brand - the messaging and core values, as well as the identifiable graphic components such as logos, typefaces, images and colours - must express itself successfully after making the transition from source language to target language.
Our localisation services can help make this happen. We work with you to ensure your brand's core elements and values aren't diluted or lost in translation. With a global network of partners and suppliers to call upon, we use native speakers from within the target country to provide a seamless transition for your brand.
When tackled professionally, brand localisation means:
- The look and feel of the brand remains the same
- The message is natural and appropriate to the target culture
These goals will be met regardless of the language or writing system used in either the source or target markets.
Working For Your Brand
We work with you to navigate through the myriad of issues you will come across when introducing a brand or campaign to new markets. We have the experience, resources and skills to provide the solutions you need.
Our evaluation process is designed to ensure your brand will make a smooth transistion between languages and cultures. Using native speakers living within your target markets, we can identify potential cultural or linguistic issues that may affect the success of your brand.
We also provide assistance with queries over meanings and pronunciation to enable you to make informed decisions when looking at brand strategy.
What we can do for you:
- Evaluation of brand elements such as company name, product names, taglines and logos
- Cultural and linguistic evaluation of all marketing materials
- Development of style guidelines to ensure consistency in your branding, appearance, terminology and message
- Allow you to focus on your core role and your vendor to focus on theirs
Let us help you expand into new markets and develop global sales.